As part of our continuing process to re-invent ourselves we have a new identity or logo that signifies further commitments we would like make to our customers.The logo represents our continuing partnership with our customers to find new ways to spark their imagination and help them decorate better.

As part of our way forward, we are committed to offer product solutions and hassle free services in order to make the home painting process a more enjoyable one.

One thing that has remained constant, is our steadfast commitment to being truly Green. We have been making rapid strides here, and as a leader in the paint industry would like to offer Best-In-Class, truly Green products. We had started this journey with the 'Lead & Heavy Metal Free Guarantee' about 4 years ago, and now we are moving on to a more composite, complete Green Assurance in all our Best-In-Class Products, which is truly all encompassing. We would therefore like to stamp our assurance of this continuing commitment by providing you with Green Assure - Our promise of a Beautiful Home that conforms to true Green standards.

 

Green Assure from Asian Paints is more than just VOC (Volatile Organic Compound) Safe. Our best-in-class products* conform to true Green standards. These products not only conform to international VOC specifications but they also do not contain any hazardous raw materials like lead, heavy metals, APEO (Alkylphenol Ethoxylates) and toxic materials.

Some of our best in class wall coatings like Royale, Royale Shyne and Apex Ultima follow the hazardous material usage guidelines laid out by the International GS - 11 (Green Seal) standard.

For Wood coatings, Aquadur water-based PU follow the hazardous material usage guidelines laid out by the International GS - 47 (Green Seal) standard. 

*Some of our Best in Class products include Royale Aspira, Royale, Royale Shyne, Royale Enamel, Apex Ultima for Wall Coatings and Aquadur PU for Wood Coatings.

Green Assure from Asian Paints is more than just VOC (Volatile Organic Compound) Safe. Our best-in-class products* conform to true Green standards. These products not only conform to international VOC specifications but they also do not contain any hazardous raw materials like lead, heavy metals, APEO (Alkylphenol Ethoxylates) and toxic materials.

Some of our best in class wall coatings like Royale, Royale Shyne and Apex Ultima follow the hazardous material usage guidelines laid out by the International GS - 11 (Green Seal) standard.

For Wood coatings, Aquadur water-based PU follow the hazardous material usage guidelines laid out by the International GS - 47 (Green Seal) standard. 

*Some of our Best in Class products include Royale Aspira, Royale, Royale Shyne, Royale Enamel, Apex Ultima for Wall Coatings and Aquadur PU for Wood Coatings.

Our Commitment and resolve is clear from the fact that we would like to go beyond and look at International standards which are far more comprehensive and complete when it comes to classifying what is truly Green and what is not.

The Green Seal Standard is a non-profit organization that defines a world-wide standard meant for Paint and Coating Companies to follow. The guiding principle is to reduce, to the extent technologically and economically feasible, the environmental, health, and social impacts throughout the life-cycle of products, services, and companies. The standards may be used for conformity assessment, purchase specifications, and public education.

Following these standards, we have chosen specifically to concentrate on removing in most cases, and minimizing in other cases, the contents of various restricted raw materials in our paint products. The end goal is to constantly ensure that our customers are provided with not only a great Décor solution but also a solution that is truly Green.

One of the big area of interest has been VOC (Volatile Organic Compound) levels in paint. Some ingredients are used in paints generally in very small quantities in order to enhance functional and aesthetic appeal. Being volatile these ingredients are released in the air during the paint drying process and might cause harmful effects to the environment such as ozone depletion. These may also cause breathing difficulty, irritation of eyes etc. in few cases. It is important to focus on having low levels of VOC in paint so as to sustain our environment and prevent any side effects in human beings. For this purpose, the GS -11 Standard prescribes certain VOC limits and there are various standard test methods to measure VOC in paint.

 

The GS - 11 Standard applicable VOC levels for various kinds of paints are -

Product Type            Applicable Standard            VOC Level (in g/L)           
Wood finish GS - 47 350
Non-Flat Topcoat GS - 11 100
Flat Topcoat GS - 11 50

The Green Seal Standard for Stains and Finishes GS-47, establishes requirements for stains and finishes, and is intended for products generally applied to metal and wood substrates.

 

The VOC Levels for some of our Interior and Exterior Emulsions as measured by an external laboratory by a test method (ASTM D 6886) specified by the standard are as under:

Product Type                                   Coating Type            VOC in grams/litre           
Royale Enamel (White) Non-Flat 83
Woodtech Aquadur PU (Matt Clear Topcoat for Interiors) Wood Finish 62.50
Royale Shyne (White) Non-Flat 56.31
Royale Luxury Emulsion (Regal White) Non-Flat 55.62
Premium Emulsion (White) Flat 41.30
Apex Ultima Weatherproof Exterior Emulsion (Brilliant White) Non-Flat 33.67
Apex Weatherproof Exterior Emulsion (Classic White) Non-Flat 32.34
Tractor Acrylic Distemper (Snow White) Flat 28.22
Royale Aspira (AR2) Non-Flat 28
Tractor Emulsion - Smooth Wall Finish (Snow White) Flat 24.14
Ace Exterior Emulsion (White) Flat 22.22

The above mentioned information confirms our complete Green commitment to you, our customer, and perhaps this is the reason why our products don't just transform homes, but also lives.

In case of further queries we request you to write to us at 'Your Voice' or mail us at customercare@asianpaints.com or call us at 1-800-209-5678.

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